Beverage Chronicles

Prohibition failed to stop Americans from drinking, but it sparked the rise of today's cocktail culture.
The aftertaste of a beverage can influence enjoyment.
Modern canned cocktails combine convenience with quality, using craft-inspired recipes to deliver quality drinks.

We  explore the nostalgic origins of root beer, from its sassafras‑root beginnings to its clever rebranding by Charles Hires in the 1870s. It then shifts to the rise of flavored vodka and how it reshaped modern drinking culture, before closing with a surprising look at how everyday fruit juice can naturally ferment into low‑alcohol beverages. Together, the segments highlight how tradition, innovation, and chemistry all shape what we drink. 
 

*Learn the best way to enjoy a beer flight by tasting from lighter to heavier styles.*Discover how public relations helps beverage brands build trust, visibility, and sales opportunities.*Get the latest on Starbucks Rewards changes and new research linking coffee consumption to lower dementia risk.

Schlitz beer rose from Milwaukee brewing roots to become the world’s top-selling lager.
Founders All Day IPA helped redefine the “session IPA” category by offering full hop character with lower alcohol.
Starbucks’ new summer lineup uses colorful, layered drinks and experiential marketing to create premium, Instagram-ready beverages.
 
  

Guinness is finding new life as a cocktail ingredient in drinks like the Espresso Stout Martini, Black Velvet, and Top Hat.
We highlight gin cocktails, including the lighter and refreshing Gin Sonic.
Beverage Chronicles visits Atlantic City to explore Finland’s famous Long Drink and its growing popularity in the United States.

Poitin, Ireland's ancient unaged barley spirit, was illegally bootlegged for 300+ years until 1997.
Maura Clare learned a secretive 20th-century recipe from a retired bootlegger, blending whiskey warmth, tequila aroma, gin complexity, and rum sweetness at 45% ABV.

What “Beer Babe Jess” Merritt Knows About Beer
Celebrating Women's Beer Month: Uniting Flavors & Breaking Barriers!

Our special guest is Sam Calagione, founder and CEO of Dogfish Head. 2025 marks the 30th anniversary of the company. Sam discusses DH’s origin, merger with Boston Beer (Samuel Adams) and goals for the future.

Plus: Porters vs. Stouts: What Sets These Dark Beers Apart? The Last Pour: A Heartfelt Farewell to Philadelphia's Beloved Brewery